The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.
Discount South African airline Kulula, has informed their customers (and soon to be customers) about a change to their services in an unusual way. By teaming up with the King James Group agency, kulula was able to make a bit of a spectacle in a few of South Africa’s international airports, at the same time […] More
Roughly translated as the Foundation for Street People, the Fundación Gente de la Calle are a charity based out of Chile that specialises in bringing attention to the plight of homeless men and women, and making a difference in their lives. They recently paired with agency Pedro Juan y Diego and ran a campaign to that […] More
The Québec City Magic Festival (known locally as the Festival de Magie de Québec) runs every year around the start of September, and it has started to get some global attention. But, the attention is not because of the festival, which brings in notable Canadian and international magicians who perform shows over the course of a weekend, […] More
During the 2013 Champions League, sponsor Heineken launched a campaign that got a lot of people to take notice, and even more to start talking. The campaign, which ran with the hashtag #ShareTheSofa, used second screen interactive technology along with some of the sport’s famous faces, to get people more interested in the game, and more […] More
Whoever said that print advertising will be left in the past obviously hasn’t met the folks at BBR Saatchi & Saatchi Israel. Recently, they paired up with Ford and ran a series of print advertisements in Israel that highlighted the amazing potential of print as a medium when paired with newer smart technologies. The result are […] More
If you’re Malaysian, 2014 has been a seriously challenging year. With the MH370 tragedy occurring in early March, and the devastating MH17 crash occurring in mid-July, the entire country has been in a state of shock and mourning. It seems like exactly the kind of topic that most agencies would shy away from focusing on, […] More
Taking something that people struggle to understand and communicating it in a way that is powerful and visual should be the aim of every advertising campaign. Having an audience radically rethink their ideas on a concept, with the brand being at the centre of their epiphany, makes a strong statement about that company’s dedication to […] More
In our busy, loud and sometimes overwhelming world, the plight of people in need often goes unheard, even by those closest to them. Sometimes, all that a charity or cause can hope to do in a given situation is make people aware of what is happening right in front of their noses. Such is the case […] More
 Perhaps one of the biggest failures that we have as a species is that we often can’t see the potential negative results of something until they’re right in front of us. Although we have the power to make assumptions about the scenario in big cases, for little things like going over the speed limit, our […] More
We have said it before and we’ll say it again: getting people to listen to your message in the world of advertising is hard. Getting people to listen when you’re a charity with a limited budget can be even harder. Guerrilla marketing has found a solid niche in charity marketing, as a way for charities […] More
We love it when charities get their heads around guerrilla advertising to produce a campaign that is both successful towards campaign goals, as well as innovative from a marketing standpoint. The way that we look at it, campaigns that advertise charity have one of the hardest jobs: to get people to give something and get nothing […] More
In their most recent Christmas campaign, Coca Cola has teamed up with Duval Guillaume Modem to create outdoor advertising with a twist. Instead of showcasing a flat poster, as is traditionally the medium for such billboard type advertisement, Coca Cola has run a simple guerrilla marketing campaign that has proven to be very effective. Seen in […] More
