Ryan Lum
If you haven’t heard, Facebook recently released the Timeline update for brands and companies. As of Wednesday, brands have been given the opportunity to opt in to the new redesign and explore the new features. If you’re unfamiliar with the new features, here is a brief breakdown:
1) Updated Look
- Mimics Timeline for personal pages
- Cover photo allows more branding
- 4 ‘featured’ tabs
- Create milestones and featured posts
- On-page analytics
- No more left column of tab links.
- Only displays 4 ‘featured’ tabs at the top.
- Tabs will now be ‘above the fold’
- If a user has or hasn’t ‘liked’ your page, they will still land on the same design.
- Ability to ‘pin’ certain posts to the top to make the ‘sticky’
- The new pixel layout is 810px and is no longer the 520px width
- Brand Page icons are now 111×74
Read more about the pros and cons here.
Now if you are convinced to convert and try the new Facebook Timeline for Brands, be sure to make the experience memorable! Below are some of the best branded Facebook Timeline pages for brands we’ve seen. It’s only the beginning!
1) Sharpie
2) Fanta
Fanta really jumped on the band wagon as it seems they had practice with the personal timeline. The page profile picture integrates very well with the cover photo. The movement and color really leads the eye. They are using the ‘pinned post’ feature which is nice to see. Their featured tabs are branded and look clean! Good job!
3) Starbucks
This brand went with a creative ‘instagram’ look and feel. More importantly they branded their featured tabs to look very clean and simple.
4) Lexus
Lexus dawns a very sleek look by using darker colors that emphasize the cover photo. The featured tabs as well branded and designed to look elegant and modern.
5) Manchester United
What a great cover photo that really gets the fans excited! The brand profile picture is also very clean and looks good on the page.
6) Dove
7) Madonna
Using one of her album covers as her cover photo brings a lot of vibrant colors to her page. She also pins her latest music video to get people excited!
8) Coca-Cola
Yea, you’ve probably seen this on every other article about Facebook Timeline Examples, but there is a reason. This brand gets it!
9) Nike
Their page dawns a very energetic and dramatic cover photo to get people excited. Instead of using the “pin”, they “feature” a certain article to make it span across the whole page. Great for high quality photography or video sharing!
10) Toyota
Great use of the featured tabs and arrangement!
11) Facebook
Of course you have to include the makers!
12) Walmart
Loved the use of the boxes in the cover photo as it really leads the eye to the brand logo! It’s also nice they include a way to leave feedback.
13) Macy’s
Loved the fact they try to include their fans in the ‘pinned’ post. The brand asks their customers to “upload a pic of your favorite Macy’s memory right here on Facebook. Don’t forget to include the date!” Great engagement strategy.
14) Red Bull
Another one that you’ve probably already have seen. It’s high energy and they engage their audience well. Play a game with the Timeline!
15) Livestrong
Loved this implementation as it all ‘fits’. The cover photo even interacts with the last featured tab! This is definitely one of my favorites as it is very well branded.
16) The New York Times
Really nice cover photo that brings your back to the people and the life of journalism. Also a very bold page profile picture!
17) Today Show
Simple and to the point. Profile photo is clean and the cover photo is simple.
18) GoPro
High action, simple profile photo and wonderful product. Love the fact that they ‘pin’ featured videos of the day!
19) People.com
Good thing they feature people on the cover photo!
20) Gatorade
High intensity, dramatic photos and all around amazing!
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